Unlocking Intent Signals – Performics at DMEXCO 2019

Performics’ Burcu Agma spoke with Microsoft during their Trusted Partnership series at DMEXCO 2019. “Sometimes we forget we’re targeting people. You might hear people in our industry go ‘What do they want’, like we’re targeting aliens. Put your marketers hat aside for a second, you’ll realise you’re a consumer too.”

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