New Intent Lab Study Examines Shifts in Digital Food Shopping Behavior during COVID-19

Digital food shopping has accelerated, and will continue to be prevalent post-pandemic, according to a new study by the Intent Lab, a research collaboration between Performics and Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.

Consumers are on the lookout to discover brands that provide particularly useful experiences in the pandemic. Furthermore, these brands may create new consumer connections and habits; 77% of respondents in our survey indicated they’ll keep using a newly-discovered brand after the pandemic.

In this study, titled Shifts in Digital Food Shopping Behavior during COVID-19, the Intent Lab dug into the usefulness of COVID-accelerated Food and Grocery Apps/Services, which have become essential in 2020.

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