Chip Crane

As EVP, Strategy, Chip leads a team of contributors who are responsible for Performics’ new business growth and marketplace visibility.  He also contributes to several Publicis Group Business Development committees, as well as working closely with existing business leadership to ensure Performics is bringing the industry’s highest level of unique value to the market.

Chip has a deep understanding of Performance Marketing, Advanced Analytics, consultative SaaS and general business development having been with market leaders such as Diageo, Catalina Marketing, Nielsen, and Qualtrics.  Chip also has a great deal of experience in the SaaS startup world successfully serving client partners of all sizes both domestically and internationally.

He has an undergraduate degree from LSU and advanced certifications from Cornell University and Rollins College.  He lives in the Nashville area where he can often be found coaching his son’s trap and skeet team or cheering for his daughter who competes at the national level in equestrian sports.