Posted by Natalie Brumley, Product Marketing Manager (Paid Search)
Cabela’s wanted to expand their physical store presence. In 2008, online and catalog sales were relatively strong, but driving traffic to their physical store locations was a challenge. Performics found an opportunity to test the ability of paid search to drive offline traffic. Cabela’s stores were planning a Memorial Day sale, and Performics proposed running a search campaign to encourage consumers to print out Cabela’s coupons and redeem them in store. Coupon retrieval and redemption rates were considerably high.