Measuring the Total Impact of Caiman

Caiman is a proprietary management and optimization tool developed by Performics that provides historical data for Amazon search campaigns and keywords, enabling granular optimization and insights. It was developed as a direct response to marketers’ needs as they expanded budgets and strategies into new eCommerce channels and found these channels lacked the capabilities of traditional paid search platforms.

Performics commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Caiman (July 2020).

The study provides readers with a framework to evaluate the potential financial impact of Caiman.  It also includes an interview with a Performics client. 

Read the Press Release.

Caiman helped a multinational CPG Brand:

Analytics & Technology Icon

Increase Performance & Scope

Run 50% more campaigns than when manually bidding and measuring performance

Addressability Personalization Icon

Increased Scope

Support paid search campaigns for more brands across its portfolio

Tech Evaluation Icon

Optimized Efficiency & Spending

Save 9 hours per campaign per week on average, reduce wasteful spending and discover new optimizations

Investment Strategy Icon

Improve ROAS

Improve Return on Ad Spend (ROAS) from 2.5:1 to 4.5:1

Download the Full Study to Learn How to Calculate the Financial Impact Caiman Can Have on Your Organization