Forrester has found that 68% of U.S. online adults use Amazon to search and compare products. Due to Amazon’s increasing relevance, especially during COVID-19, Amazon search campaigns are a critical component to brands’ “search marketing” toolkits.
Caiman is a proprietary management and optimization tool developed by Performics that provides historical data for Amazon search campaigns and keywords, enabling granular optimization and insights. It was developed as a direct response to marketers’ needs as they expanded budgets and strategies into new eCommerce channels and found these channels lacked the capabilities of traditional paid search platforms.
Performics commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Caiman (July 2020).
The study provides readers with a framework to evaluate the potential financial impact of Caiman. It also includes an interview with a Performics client.
Run 50% more campaigns than when manually bidding and measuring performance
Support paid search campaigns for more brands across its portfolio
Save 9 hours per campaign per week on average, reduce wasteful spending and discover new optimizations
Improve Return on Ad Spend (ROAS) from 2.5:1 to 4.5:1