Analytics & Tech

Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from our aggregate client base in paid search, mobile and Product Listing Ads.  The Report also contains insights on new developments in organic search, social and display:

 

October 11, 2013

Performics Q3 2013 Benchmarking & Industry Developments Report: Paid Search, Mobile, PLAs

Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from our aggregate client base in paid […]
June 26, 2013

Performics POV: Elevating Retail Measurement

Currently, many retailers utilize a high-level direct response/ROI model (ad spend to sales) for retail measurement.  Performics has recognized an opportunity for these retailers to elevate […]
June 17, 2013

A CMO Briefing: Automated Intuition – Putting Big Participant Data Into Action

Introduction “This is the year of breaking data out of the cloud.” Did you know we are creating over 2.5 quintillion bytes of data each day? 2.5 […]
April 23, 2013

The Rise of “The Human Algorithm”: A New Approach to Search Marketing

Participants are moving beyond traditional search results to discover alternative (human!) authority for crowd-sourced decision making.  What’s a marketer to do? INTRODUCTION Traditionally, search engine marketing […]

Performics Newsletter

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