Analytics & Tech

Posted by Dan Malachowski, Product Marketing Manager

From the Engines:

Other Topics of Interest:

Some Fun Stuff:

October 30, 2009

Search Happenings: Weekly Search Headlines

Posted by Dan Malachowski, Product Marketing Manager From the Engines: Is Ask.com for sale? Google launches comparison ads. Other Topics of Interest: Four reasons not to […]
August 26, 2009

Google’s “Caffeine” Engine – Kind of a Big Deal

Posted by Sam Battin, Senior Search Strategist Google is currently testing its next generation natural search infrastructure.  Searchers can check out “Caffeine” and offer feedback directly […]
July 7, 2009

Test Keyword Positions to Combat Bid Inflation

Posted by Chaffee Benson, Associate Account Manager   Decreasing your keyword bid to test your keyword position is a good strategy to uncover your optimal cost […]
July 6, 2009

Best Practices for Paid Search Copy Testing

Posted by Paul Mason, Account Manager Your goal in testing copy is to discover the ad text that is most effective in engaging and/or converting your […]

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