General News

Google speaks with one of marketing’s most original thinkers, Marco Bertozzi of Performics, about where he got his start in digital media, how he manages to stay agile and innovative within a huge organization, and what he thinks the future holds for the industry.

Stay tuned for more innovator series here.

August 2, 2016
Think with Innovators Header

Google’s “Think with Innovators” Series: Marco Bertozzi, Performics, on Innovation

Google speaks with one of marketing’s most original thinkers, Marco Bertozzi of Performics, about where he got his start in digital media, how he manages to […]
July 29, 2016

Facebook Shuts Down Its Ad Exchange: Implications for Advertisers

With insights from Kevin Theodore, Media Director FBX, a real-time ad exchange, was launched in 2012. The platform allows advertisers to create retargeting campaigns through Facebook. […]
July 26, 2016
Digital Digest

July: Digital Digest Feature

Over the last few years, we have seen the advent of social in the advertising space. Even more recently, with applications such as Pokémon Go, virtual/augmented […]
July 18, 2016

Google’s Keyword Planner Search Volume Changes: Implications for Marketers

With insights from Jen Hyla, Senior Director, Performance Content As Google’s algorithm becomes smarter, so does its keyword planner tool. The keyword planner tool allows users […]

Performics Newsletter

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