Intent Lab

Generational factors play a significant role in online consumer attitudes and perceptions. Compared to the youngest and oldest generations, who have the lowest digital satisfaction scores, Baby Boomers (ages 55-64) are the most satisfied, particularly with online privacy.

As digital natives, younger generations expect brands online to deliver quality content, easy accessibility and an overall seamless user experience. And because older generations are not accustomed to the ever-evolving Internet, constant changes can cause dissatisfaction with their digital experience. Because of this, brands should seek ways to please generations by evaluating ways to improve usability and user experiences.

 

To learn more, download a copy of the Digital Satisfaction Index™.

August 8, 2016
Intent Lab

Satisfaction by Generation: Digital Satisfaction Index™

Generational factors play a significant role in online consumer attitudes and perceptions. Compared to the youngest and oldest generations, who have the lowest digital satisfaction scores, […]
August 5, 2016
Intent Lab

Satisfaction by Race/Ethnicity: Digital Satisfaction Index™

Race/ethnicity influences online consumers to perceive and interact with brands differently. How brands connect with and market themselves to these users has a significant impact on […]
August 3, 2016
Intent Lab

Satisfaction with Retail Vertical: Digital Satisfaction Index™

Of the four verticals analyzed, consumer responses varied drastically with Retail. While white consumers are most comfortable and satisfied with Retail, Hispanics are least satisfied, noting […]
August 1, 2016
Intent Lab

The 4 Factors of the Digital Satisfaction Index™

The Digital Satisfaction Index™ (DSI) has allowed us to uncover unique findings about numerous consumers. Part of our research process for the Digital Satisfaction Index™ included […]

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