Post by Caterina Merenda, Copywriter
Competitive content audits are necessary, especially when the client is not performing well in the SERP (search engine results page) or isn’t gaining enough leads. Recently, we audited a technology client who was looking to leverage leads and rank higher in the SERP.
Here’s a rundown of how this situation could be tackled:
Using these steps, you can ultimately give your website better SEO content. As we researched competitors’ content for a company that provides technology solutions, we realized that competitors were creating more creative and extensive content.
Think out of the box and create new content ideas that are just as, if not more, engaging as the content on competitors’ websites. What’s so great about their content? Why is their content ranking so well? By mulling over these questions and analyzing data with available tools, you can set the foundation for ranking higher in the SERP and creating more engaging content than before.