Mobile

Read best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.  

March 5, 2015

Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile

Read best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of […]
March 4, 2015

YouTube Mobile Opportunities & Strategy: A Test-and-Learn Approach to Engage the Growing YouTube Mobile Base

Post by Nonie Carson, Marketing Specialist Half of YouTube views now come from mobile devices and mobile revenue increased 100% year over year (YoY). Purchased by […]
December 12, 2014

Leverage Mobile Campaigns to Drive In-Store Sales after the Holiday Shipping Deadline

The shipping deadline for the holiday, December 15th, is around the corner and mobile retail queries are on the rise. Historically, retailers see a spike in […]
November 12, 2014

The New World of Online Discovery

The search ecosystem has splintered. People are discovering and interacting with brands in new ways every day.They demand richer experiences, and brands must engage them by […]

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