The Hispanic population is expected to be 16% of the U.S. population by 2050. With this significant increase, marketers need to find new and different strategies to reach their Hispanic audience. Just as the general population is evolving and embracing their mobile devices, the Hispanic population is contributing and becoming an integral part of this trend as well. Here are some statistics that we have come across:
With mobile usage increasing among Hispanics and the Hispanic population growing in general, it is vital that marketers find new strategies on how to reach this growing audience.