Performics ANZ CEO Jason Tonelli joins MediaMath’s Digital Dialogues to discuss ways in which the digital marketing industry can return from COVID-19. Watch Now: Vimeo
Read MoreThe team at Performics France has been shortlisted at the European Search Awards for the Best Use of Search – Travel/Leisure category for their Air France campaign, “Embrace SEA Changes.” Read More: European Search Awards
Read MorePerformics UK CEO Mykim Chikli joined a panel at The Drum Digital Transformation Festival to discuss how consumer expectations have shifted, demanding that all industries offer the seamless experiences of closed ecosystems. The panel discussed […]
Read MoreThe team at Performics Australia takes a look at changes in search behavior as more consumers stay at home, revealing how the COVID-19 outbreak is impacting how Australians use search engines. The report showed five key […]
Read MoreTom Wigley, Managing Partner at Performics UK, analyzes the impact of Brexit on digital marketing and brand reactions. Read More: PerformanceIN
Read MorePaul Kasamias, Managing Partner at Performics UK, shares insights with Campaign on how brands are preparing for the impending shift from third-party data by placing a strategic focus on data. Brands like Performics are now […]
Read MoreWith Christmas fast approaching, UK retailer Next and Zenith UK looked into some of the funniest things people search for on Google during the festive period. Using search data from Google from September 2015 to […]
Read MoreConsumers are beginning to significantly alter online behavior as a direct result of its overuse, according to new research from the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism. Roughly […]
Read MoreSome top trends lists come at the beginning (or end) of the year. But not Mary Meeker’s list of Top Internet Trends, which arrives mid-year and has become an annual rite for anyone following technology […]
Read MoreBurcu Agma, VP of Planning and Insights, on how intent-based marketing can fuel creative, plus insights from Cannes Lions on how and why marketers should change their approach today. Read More: MediaPost
Read MoreB2B companies face the same challenges as their B2C brethren in adapting to a digital world – but by many accounts, they are roughly 15 years behind in the transition. Digital ad spending by B2Bs […]
Read MoreWhat is DTC? Direct to Consumer brands have been growing at an astonishing rate with no slowdown in sight. But DTC is evolving and its definition now supersedes the original digital disruptors that coined the […]
Read MoreAffiliate marketing has sat at an elementary level for years, especially in regards to targeting, newly introduced tools and integrations are coming forward and changing the channel for the better. Also known as partner marketing […]
Read MoreThis comprehensive e-commerce in-app experience on social media, including post-purchase alerts could be a game changer for brands. On March 19, Instagram introduced Checkout on Instagram, allowing users to purchase products without leaving the app. […]
Read MoreShoptalk is arguably the most exciting and informative retail conference out there. It’s an annual gathering of industry insiders and thought leaders that, in its fourth year, hasn’t lost its youthful energy. Close to 8,500 […]
Read MoreThe latest study from the Performics Intent Lab shows that a majority of shoppers think visual information is more important than text when it comes to products. More than ever, consumers are using visual search […]
Read MoreEsteban Ribero, SVP Planning & Insights, Performics, discusses with the Drum his perspective on how the 3 ‘Vs’ of Voice, Visual and Video will impact marketers and the future of commerce Read More: The Drum
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