On Friday, October 25th Google announced the release of the BERT algorithm. BERT (Bidirectional Encoder Representation from Transformers) is a bidirectional natural language processing pre-training. In order to understand just exactly what BERT does, we […]
Read MoreThought leaders and innovators in the marketing analytics field across industries and verticals came together at the 2019 Attribution Accelerator conference in New York City on October 17th. They each gave a deep dive into […]
Read More​Kevin Chase, head of paid social at Performics UK, shares insights on new dynamic ads on Snap, an important move for Snap to close the loop and access more lower funnel budgets. Read More: Campaign
Read MoreScoot, in partnership with Performics Singapore as their media agency, has declared the color yellow a currency, rallying customers to attend an event and #GoYellow to get flight discounts. Read More: Marketing Interactive​
Read MoreThe Comcast Xfinity team has been shortlisted in the Festival of Media North America awards for the Best Use of Real-time Marketing for Project Deadzone! Read More: ​FOMNA
Read More​The team at Performics USA won Best in Show at MediaPost’s OMMA Awards for their Xfinity social campaign, which involved creating a live, interactive horror film. Read More: MediaPost
Read More​As part of Microsoft’s Trusted Partnership Interview Series at DMEXCO 2019, keynote speaker and author Jon Burkhart talked to Burcu Agma, VP of Planning and Insights at Performics US, about how to earn customer trust […]
Read MoreThe team at Performics India won Bronze in the Programmatic Category at this year’s Smarties Awards. Read More: MMA
Read More​​Livspace, India and South East Asia’s leading home interiors and renovation platform, has appointed Performics to handle its digital duties. R​ead More: Adgully
Read More​​Performics’ Muhannad Hasan, Product Performance Lead, shares insights on how online privacy issues and consumer awareness will affect advertisers, the future of the digital landscape and the way we consume media.​ Read More: Campaign​​
Read More​​​​Esteban Ribero, Performics SVP, led a session at Advertising Week NYC with Nikki Isaac from Microsoft Advertising, exploring how marketers can leverage AI to understand intent. Read More: Advertising Week
Read MoreOn Tuesday, Sept. 17, Pinterest announced their visual search technology can now identify more than 2.5 billion objects across home and fashion Pins. The announcement came with a series of updates to their Visual Search […]
Read More​Performics won Growth Hacker of the Year and Performics’ Burcu Agma, VP of Planning and Insights, won Exec of the Year at this year’s Microsoft Advertising Agency Awards USA. Read More: Microsoft
Read More​​​​Performics’ Alvaro Anguita shares insights on privacy and data in 2019.​ Read More: Interactive​
Read More​A new Forrester report looks beyond the duopoly, with insights from Performics, on the ways in which Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants. Read More: Adweek​​
Read MoreTwitter is rolling out a new 6s video bid unit to provide advertisers with more accurate metrics around short-form video content. On August 19, Twitter announced a new six second (6s) video bid unit, charging […]
Read MorePerformics, the premier performance marketing revenue growth driver, congratulates Kyle Jackson, EVP of Performance Services for being named one of DMN’s 2019 40UNDER40 award winners. In his 14-year career at Publicis, Kyle has been instrumental […]
Read MoreConsumers are beginning to significantly alter online behavior as a direct result of its overuse, according to new research from the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism. Roughly […]
Read MorePinterest introduced two new shopping features on July 30: browsable catalogs alongside Pins, and personalized shopping ideas in the feed. Pinterest Launches Browsable Catalogs When Pinterest users scroll under a Product Pin (a pin synced […]
Read MoreSignificant ranking and traffic shifts were noted between the dates of July 11 and July 18 earlier this month. These shifts, across several search markets, point to an algorithm shift. While Google has yet to […]
Read MoreOverview On June 26, 2019, Instagram introduced “Bringing Ads to Explore, Instagram’s Discovery Destination.” Instagram’s new explore ads seek to expand their offerings to advertisers looking for a larger reach while maintaining cultural relevance and […]
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