Performics News

Posted by Matt Miller, Senior Manager, Search Marketing

Google just took a huge step towards transparency by announcing that they’ve added an additional level of detail into the way campaign performance is reported.  Instead of just dividing statistics into search and the content network, Google is now showing:

(1)    A set of stats for Google

(2)    A set of stats for the content network

(3)    A set of stats aggregating performance from the partners, which include AOL, Ask.com and may smaller engines

AdWords allows each campaign’s performance statistics to be broken up by different combinations, i.e. “Split: all search/content network” or “Split: Google search/search partners/content network” or “Only show: search partners.”

This additional level of detail, along with the geo-targeting information Google released last month, will give us more visibility into the performance of campaigns on the Google partner network, and thus greater ability to optimize our client’s search spend.  We’d like to eventually see statistics broken up by each publisher (i.e. AOL or Ask.com), but this is a big step in the right direction.

October 21, 2008

AdWords Now Breaking Out Search Traffic between Google and Search Partners

Posted by Matt Miller, Senior Manager, Search Marketing Google just took a huge step towards transparency by announcing that they’ve added an additional level of detail […]
October 20, 2008

Win the Game or Know the Reason Why: Creating a Simple Benchmark for Traffic Search Programs

Posted by Brian Aubert, Program Manager, Search “We’ll win the game or know the reason why!”  An old Ohio State fight song contains a nugget of […]
October 15, 2008

Natural Search Strategies for Local Advertisers

Posted by Craig Greenfield, Director, Local Search From a natural search perspective, Web sites need to make it easy for search engine spiders to access their […]
October 14, 2008

Case Study: The Benefits of Having a Dedicated Paid Search Launch Team

Posted by Peggy Franz, Manager Search Services Building on my last post, Why Create a Dedicated Launch Team?, I’d like to now illustrate the benefits of […]

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