Performics News

Performics’, in partnership with ROI Research, recently commissioned a study to better understand the online search and purchase behavior of seven key demographic segments.  In his July Chief Marketer byline, Performics’ VP of Search Operations, Stuart Larkins, analyzes the findings from the first demographic of the study: tweens.  The study offers actionable insight for advertisers on how tweens consume media, how they research the products they want to buy, and how they search and purchase across different product categories.

Read Stuart Larkins’ Chief Marketer byline.

July 30, 2008

Search and Purchase Behavior of Tweens

Performics’, in partnership with ROI Research, recently commissioned a study to better understand the online search and purchase behavior of seven key demographic segments.  In his […]
July 23, 2008

The 4 Pillars of Natural Search- Pillar Number 2, Content Optimization

Posted by Sam Battin, Senior Search Specialist (Natural Search) An effective content optimization strategy starts with solid keyword research.  Keywords that drive conversions must be determined […]
July 21, 2008

Natural Search Reporting and Analysis: Best Practices

Posted by David Young, Natural Search Analyst Actionable reporting and analysis is key to the success of a Natural Search Optimization campaign.  Tracking progress against benchmarks, […]
July 18, 2008

Use YouTube to Help Get Your Video Content Indexed and Ranked

Posted by Dan Malachowski, Product Marketing Manager (Natural Search) In his July Search Engine Land byline, Performics’ Director of Natural Search Eric Papczun discusses the benefits […]

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