Performics News

Posted by Melissa Severin, Corporate Communication Manager

How does DVR usage and watching shows online influence television advertising? To explore this topic, we recently completed a study that offered insights into DVR usage. Results showed that television viewers increasingly use DVR to skip advertisements. The study also revealed that while half of the respondents have watched television online, only eight percent watch TV online monthly.

This study drew a lot of interest from the press and was covered by Adweek, CBS, and the Washington Post, among others.

May 30, 2008

Fast-Forward Thinking

Posted by Melissa Severin, Corporate Communication Manager How does DVR usage and watching shows online influence television advertising? To explore this topic, we recently completed a […]
May 29, 2008

How Consumers Use Search to Find News Video

Posted by Dan Malachowski, Product Marketing Manager NSO Performics, in partnership with ROI Research, recently conducted a survey of 500 consumers who currently watch news video […]
May 27, 2008

Welcome to the Updated Performics Blog!

Posted by Dan Malachowski, Product Marketing Manager NSO Search engines are continually striving to give users the most relevant information regarding their specific queries. Stock quotes, […]

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