Performics News

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques enabled by the DoubleClick unified stack compare with using standard targeting techniques.

February 24, 2015

DoubleClick Consumer Stories: Performics and VivaKi Test Advanced Targeting Techniques for Client

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques enabled by the DoubleClick unified stack […]
February 20, 2015

Emerging Snapchat Paid, Owned & Earned Opportunities for Brands

Post by Christine Hickey, Media Manager Snapchat is giving brands new opportunity to create innovative advertising and grab the attention of 100 million monthly active users. […]
February 19, 2015

Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD

Chicago, IL, February 19, 2015 A new agency evaluation study published by RECMA revealed Performics as a Top 30 global digital agency network.  Performics, ZenithOptimedia’s performance […]
February 12, 2015

Scott Shamberg, Performics U.S. President, Reflects on First Four Weeks

On January 19th, Performics introduced industry vet Scott Shamberg as President, Performics U.S. In his new role, Scott leads the U.S. business, focused on accelerating Performics’ […]

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