Performics News

Overall, U.K. consumers are more satisfied with the Household Goods vertical than their U.S. counterparts. However, U.K. users don’t seem to place high importance on Privacy within this vertical; but, it plays a much larger role in the U.S. And compared to other verticals, Social, in both the U.K. and the U.S., is very important to consumer satisfaction.

Compared to other verticals, consumers are not satisfied with Utility. Because of this, brands within the Household Goods should focus on creating content that aligns with their audience’s intent.

To learn more, download a copy of the Digital Satisfaction Index™.

August 18, 2016
Intent Lab

Satisfaction with the Household Goods Vertical: Digital Satisfaction Index™

Overall, U.K. consumers are more satisfied with the Household Goods vertical than their U.S. counterparts. However, U.K. users don’t seem to place high importance on Privacy […]
August 16, 2016
Intent Lab

Satisfaction with the Travel Vertical: Digital Satisfaction Index™

Overall, U.K. consumers are more satisfied with the Travel vertical than their U.S. counterparts. And while both U.K. and U.S. users weighted the importance of all […]
August 12, 2016
Intent Lab

Satisfaction with Financial Services Vertical: Digital Satisfaction Index™

Currently, U.K. consumers are drastically more satisfied with their Financial Services experience than the U.S. And we’ve noticed that consumers are generally not comfortable with privacy, […]
August 10, 2016
Intent Lab

U.S. vs. U.K.: Digital Satisfaction Index™

Consumers in the U.K. are generally happier with their online experience in comparison to the U.S. We’ve noticed that this is primarily due to the U.K.’s […]

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