Performics News

Generational factors play a significant role in online consumer attitudes and perceptions. Compared to the youngest and oldest generations, who have the lowest digital satisfaction scores, Baby Boomers (ages 55-64) are the most satisfied, particularly with online privacy.

As digital natives, younger generations expect brands online to deliver quality content, easy accessibility and an overall seamless user experience. And because older generations are not accustomed to the ever-evolving Internet, constant changes can cause dissatisfaction with their digital experience. Because of this, brands should seek ways to please generations by evaluating ways to improve usability and user experiences.

 

To learn more, download a copy of the Digital Satisfaction Index™.

August 8, 2016
Intent Lab

Satisfaction by Generation: Digital Satisfaction Index™

Generational factors play a significant role in online consumer attitudes and perceptions. Compared to the youngest and oldest generations, who have the lowest digital satisfaction scores, […]
August 5, 2016
Intent Lab

Satisfaction by Race/Ethnicity: Digital Satisfaction Index™

Race/ethnicity influences online consumers to perceive and interact with brands differently. How brands connect with and market themselves to these users has a significant impact on […]
August 4, 2016
Whitepaper Insights Blog Header

Leveraging Online and Offline Media: Whitepaper Insights

With insights from Laure Debos, Analytics, Research & Insights Director, Publicis Media France View our latest whitepaper: Multichannel Attribution, Contribution & Optimisation Performics has developed a […]
August 3, 2016

June Gem Award: Maggie Reminga, Contracts Specialist, Finance

Why Maggie is our June Gem: Nominated by Leslie Herskowitz, Director, Performance Content; Stella Rafaelidys, Manager, Performance Content; and Tipmanee Natjumnong, Specialist, Performance Content Maggie has […]

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