Posted by Cristina Lucero, Research Associate
As holiday approaches, shoppers will become heavily reliant on discounts and sales to help with last-minute holiday gifts. A PriceGrabber survey found that 41% of shoppers plan to shop between Dec. 21 and Dec. 24. In fact, 43% said that they believe the best discounts can be found during that time period; another 43% indicated that they’re too busy to finish their holiday shopping earlier; 26% admitted to procrastinating; 22% think last-minute shopping is fun; and 10% are waiting for year-end work bonuses.
Other last-minute shopping trends include:
And mobile will play a big role in last-minute shopping: