Performics News

According to the Department of Commerce, U.S. retail sales rose .05% in October.  Many retailers are optimistic entering Black Friday and Cyber Monday, including Performics’ retailer clients (who have been increasing paid search spend over the last few weeks).  Other industry reports released also indicate that the 2011 holiday will be strong for retailers:

  • comScore’s Q3 2011 U.S. Retail E-Commerce Spending Study showed that online retail spending reached $36.3B in Q3, up 13% year-over-year.  comScore also forecasts 15–17% year-over-year holiday growth.  Top-performing product categories included digital content and subscriptions, event tickets, jewelry and watches, consumer electronics and computer software.
  • Forrester’s U.S. Online Holiday Retail Forecast for 2011 estimated that U.S. online holiday sales would grow 15% year-over-year to nearly $60 billion.  Forrester attributes this growth to increased tablet usage and enticing online deals.

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November 22, 2011

Early Industry Reports Forecast Strong Online Holiday

According to the Department of Commerce, U.S. retail sales rose .05% in October.  Many retailers are optimistic entering Black Friday and Cyber Monday, including Performics’ retailer […]
November 18, 2011

SEO Implications of Google’s “Freshness” Algorithm Change

Topic: Google algorithm change emphasizes content “freshness” Challenge:  Achieving freshness visibility on the SERP Channels: SEO Google recently announced an algorithm change that could affect as […]
November 16, 2011

What Do Shoppers Want this Holiday & How Do They Want to Buy It?

Posted by Cristina Lucero, Research Associate With just over a week until Black Friday, participant shopping trends are shedding light on exactly how participants want to […]
November 15, 2011

Retailers Employing Old and New Black Friday Promotional Strategies

Posted by Cristina Lucero, Research Associate This year, retailers are gearing up for the holidays in ways that you’d predict—free shipping, early deals—as well as new […]

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