Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team
Highlighted below are some emerging trends and insights from September 23, 2011:
Mobile & Tablets
The release should also catch the attention of search engine optimization professionals that will try to improve search rankings.
This affects search because Feedback Loops utilize real-time contextual analytics to showcase how well brands are doing online against their competitors. How fast is your website loading compared to your top competitors? Are you doing better at SEO optimization than your business foes?
From interest to purchase to advocacy — to understand what value our social media activity is creating at each stage of the participant lifecycle. It's not just reach and frequency, it's message resonance
–5 Holiday Shopping Tips for Search Marketers. (Search Engine Watch)
-PPC Ad Strategies: How to Prepare for the 2011 Holidays. (Search Engine Watch)
This means that how you leverage keyword selection, ad copy, and landing page experiences will influence participants to make purchases in real-time.
Thanks for your time!