Social Media

Challenge: A large entertainment client sought to increase brand keyword search volume to drive additional conversions. This client struggled to grow volume as it had maxed-out opportunity in low-funnel search tactics. Performics was tasked to drive exponential search volume and conversions while remaining within cost-per-acquisition (CPA) limits. Solution: Performics focused on expanding the client’s campaigns beyond paid search, leveraging upper-funnel tactics to drive brand awareness with the theory that this would—in turn—increase brand search volume.  To expand paid search impression volume, we launched display and social with consistent messaging to accelerate users through the purchase process. With tailored messaging through the participant journey across display, social and search, Performics created 5 unique cross-channel conversion paths, 3 of which relied on Facebook, to drive performance. Results: Social campaigns proved to be a powerful point of growth for the client. Through the 5 unique cross-channel conversion paths, conversions increased by 298% while remaining within CPA parameters. In addition, branded search volume increased by 21% in the first month after launching the display and social campaigns, and branded search volume increased 46% in the second month post-launch.  The campaign proved that strategies display and social can not only drive direct conversions, but also fuel search impressions, which lead to indirect conversions via paid search. RBi case study  

April 21, 2014

Performics Leverages Social & Display to Increase Paid Search Volume & Conversions

Challenge: A large entertainment client sought to increase brand keyword search volume to drive additional conversions. This client struggled to grow volume as it had maxed-out […]
April 14, 2014

Twitter’s Visual Redesign: Implications & Opportunities for Brands

On April 8th, a small group of Twitter users saw a new profile design that looked very similar to Facebook.  Now, Twitter has announced that it […]
March 31, 2014

Dark Page Posts in Facebook: An Advanced Targeting Opportunity for Advertisers

Unlike other Facebook ads, Dark Page Posts give advertisers the ability to control exactly who sees certain posts. They differ from “published” content because they don’t […]
March 27, 2014

New Pinterest Ads Provide Unique Performance Media & Content Opportunities for Brands

A picture is worth a thousand words. Pinterest ads will now enable advertisers to take pictures and amplify them with advertising—exposing content to participants in a […]

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