Social Media

We’ve released our Q1 2013 Trends Report, Participation Activated.  View the full report below.  This quarter, we take a look at three trends that marketers must keep in mind to fuel participation and performance in search, social and display in 2013.  Our trends include:

  1. AUTOMATED INTUITION: Advertisers activate Big Data to customize ads at scale, by intent, across devices, in real-time to better connect with participants
  2. THE HUMAN ALGORITHM: Participants move beyond traditional search results to discover alternative (human!) authority for crowd-sourced decision making
  3. SEARCH APP-IFICATION: Search engines seek to empower participants by giving them niche content—e.g. integrated vertical search portals directly in the results

March 12, 2013

Performics Top Performance & Participation Trends: Q1 2013

We’ve released our Q1 2013 Trends Report, Participation Activated.  View the full report below.  This quarter, we take a look at three trends that marketers must […]
March 7, 2013

Performics POV: Facebook’s News Feed Update & Implications for Advertisers

Posted by Justin Sadowski , Ad Ops Manager & Megan Halscheid, Director, Performance Innovation BACKGROUND Until March 7th 2012, News Feed, Facebook’s most valuable product, has […]
March 1, 2013

Performics POV: Facebook Acquires Microsoft Atlas

BACKGROUND On February 28th, Facebook announced that it had agreed to acquire the Atlas Advertiser Suite from Microsoft, pending regulatory approval.  Atlas enables advertisers to buy […]
February 22, 2013

Twitter API Release: Ads Platform gets Simpler, Smarter and more Real-Time

By Justin Sadowski, Account Operations Manager When a remarkable event occurs anywhere, and anytime, Twitter is the first place many participants go to share in the […]

Performics Newsletter

[raw]



[/raw]