Social Media

Posted by Christine Hickey and Justin Sadowski, Performance Innovation

One of Performics’ large retail clients sought to promote sales using multiple Facebook ad opportunities.  Through the Facebook Offers product in mobile, Performics drove a 4.4 times greater offer-claim-rate than in desktop.  Mobile placements also saw a 48% decrease in cost-per-offer over desktop placements. 

View the entire Facebook Offers & Mobile Newsfeed Case Study.

June 26, 2012

Facebook Offers & Mobile Newsfeed: Retailer Case Study

Posted by Christine Hickey and Justin Sadowski, Performance Innovation One of Performics’ large retail clients sought to promote sales using multiple Facebook ad opportunities.  Through the […]
June 25, 2012

Facebook’s New Mobile Targeting: Initial Results Show Performance Gains

Posted by Christine Hickey and Justin Sadowski, Performance Innovation At the beginning of June, Facebook began allowing advertisers to separately purchase News Feed desktop and mobile […]
June 18, 2012

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Mobile Paid Search Reaches New Heights in May In May, […]
June 15, 2012

Facebook’s Real-Time Bidded Ad Exchange: A New Performance Opportunity

BACKGROUND On June 15th, Facebook introduced the real-time bidded Facebook Ad Exchange (FBX).  FBX will enable advertisers to reach users based on their browsing histories (via […]

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