Posted by Christine Hickey and Justin Sadowski, Performance Innovation
One of Performics’ large retail clients sought to promote sales using multiple Facebook ad opportunities. Through the Facebook Offers product in mobile, Performics drove a 4.4 times greater offer-claim-rate than in desktop. Mobile placements also saw a 48% decrease in cost-per-offer over desktop placements.
View the entire Facebook Offers & Mobile Newsfeed Case Study.