Social Media

Posted by Cristina Lucero, Research Associate

For the holiday season-to-date, $35.3 billion has been spent online, marking a 15% increase versus the corresponding days last year (comScore).  The most recent week (ending Dec. 25) witnessed $2.8 billion in spending, an increase of 16% versus the same week last year.  Peak online holiday spending occurred on Nov. 28th (Cyber Monday); according to comScore, “online retail sales topped $1.25 billion that day—the heaviest online shopping day in history.”

ComScore graph

Digital products like music, e-books and apps helped elevate sales on the final days of the season.  According to comScore, sales in the digital content and subscriptions category accounted for more than 20% of Christmas Day sales, whereas the category’s daily sales average was only 2.8%.  This trend is expected to continue as tablet/e-reader adoption increases and shoppers seek accessories and content for their new devices.

Don’t Underestimate January!

The holiday season isn’t over quite yet.  According to Google’s Retail Blog:

  • Gift card spending this season is expected to be $27.8 billion.  Shoppers will be redeeming gift cards in the first couple of weeks post Christmas.  And last year, 72% of shoppers spent more than their gift card’s value.
  • Last year, the 13 days between December 26th and January 15th saw higher online sales than Black Friday
  • In January 2011, total retail sales rose 5.5% over December 2010 and 12% over January 2010
January 5, 2012

Holiday Online Sales Wrap-Up

Posted by Cristina Lucero, Research Associate For the holiday season-to-date, $35.3 billion has been spent online, marking a 15% increase versus the corresponding days last year […]
December 13, 2011

Emerging Holiday Trends: Social Shopping

Posted by Cristina Lucero, Research Associate Black Friday and Cyber Monday have come and gone, but many people still have shopping lists to finalize.  Getting every […]
December 12, 2011

Is SEO the Future of Internet Marketing?

Exploring SEO and Small Business Surveys Posted by Sam Battin, Senior Natural Search Specialist As we’ve seen recently, the advertising spend on Internet marketing continues to […]
December 6, 2011

Cyber Monday: By the Numbers

Posted by Cristina Lucero, Research Associate Last year, for the first time, the Monday after Thanksgiving was the biggest online shopping day of the year by […]

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