Posted by Cristina Lucero, Research Associate
Early data shows that holiday shoppers will be extremely price conscious this year. And this could benefit Web sales. According to eMarketer, “Price-conscious [participants] will shift more of their gift spending from stores to the internet in order to take advantage of web features that make it easy to compare prices and find good deals.”
This means that search marketers should focus on promoting deals and free shipping in ad copy, as well as providing landing pages that either highlight deals or create a sense of extra value in shoppers’ minds.