Social Media

Posted by Performics

What’s the big deal with tablets?  Are your customers using tablets?  And are your customers likely to interact with your display and cost-per-click (CPC) ads on tablets?  Performics created a research report (1) highlighting the rise of tablets, (2) analyzing what your customers are saying about tablets on the social networks and (3) describing exactly how tablet users are interacting with advertising.  The report also outlines the advertising implications of tablets and explains why marketers should think of tablets as a distinct device from smartphones.

Download the full Tablet Revolution Report July 2011 (PDF)

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July 25, 2011

A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads

Posted by Performics What’s the big deal with tablets?  Are your customers using tablets?  And are your customers likely to interact with your display and cost-per-click […]
June 29, 2011

Google+ and Social Search: Great Potential, Greater Challenges

BACKGROUND On June 28, Google started a “field trial” for its new social product, Google+.  Google+ has four main features: Circles, Sparks, Hangouts and Mobile.  Users […]
June 27, 2011

Developer Tips on the Google +1 Button: Giving You the Skinny on +1 Optimizing

Posted by Sam Battin, Senior Natural Search Specialist It’s here.  Google has thrown down the gauntlet to Facebook.  The “+1” button is now appearing in Web […]
June 8, 2011

Catapult SEO with Your Customers’ Help: Participatory SEO on the Social SERP

Posted by Dan Malachowski, Senior Marketing Strategist Today’s search engine results page (SERP) is increasingly incorporating social aspects—from real-time tweets, to Google Place page reviews, to […]

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