Post by Caterina Merenda, Marketing Specialist, Content with insights from Jessica Aguilar, Director of Planning & Insights
Pinterest is evolving from an “ideas” board to a platform for commerce. To illustrate, Pinterest’s new “Buyable Pins” will have a significant impact on the way Pinterest users discover, and now potentially buy, products.
As discussed in a previous blog post, Pinterest is in the beginning stages of identifying as a search engine rather than a social media platform. The new “Visual Search” tool combined with “Buyable Pins” gives Pinterest users shopping experiences that are unique from any other platform.
IMPLICATIONS for ADVERTISERS
As Pinterest increasingly becomes “shoppable,” advertisers must fully understand the intent of Pinterest users in order to engage them. They can then create Pinterest ad experiences that lead to conversions.
Strategies to gain insights into Pinterest users’ intent (and then deliver Buyable Pins to that intent) include: