Posted by Leslye Whittman, Marketing Events Manager
Last week, over 120 Performics clients and partners descended on Chicago to attend our two-day Client Summit. The summit featured a set of engaging speakers, including Dan Heath, author of Made to Stick: Why Some Ideas Survive and Others Die; Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future; Peter Sagal from NPR’s Wait, Wait… Don’t Tell Me; and former Internet analyst and now founder of Clearmeadow Partners, Jordan Rohan.
The sessions also included a discussion of Facebook’s self-service ad-targeting platform led by Facebook’s Director of Monetization, Tim Kendall, as well as LinkedIn marketing opportunity insights from Steve Patrizi, LinkedIn’s Director of Advertising. Representatives from the major search engines also made up an interactive paid search panel, while analysts from Jupiter, Gartner, eMarketer, and ClickZ led a discussion on the latest digital trends, challenges, and opportunities.
The summit gave Performics the chance to showcase some innovative products, such as Clickstream Analysis, which allows advertisers to determine the “assist” value of keywords. Clickstream helps create a more effective bid management strategy as keywords that help drive conversions, not just the terms that directly lead to a sale, are indentified. Performics’ Local Search team took the stage to illustrate local search technology and practices that drive customers to your physical location.
The Natural Search team was also back to perform a live natural search audit of two sites, which were submitted by brave audience volunteers. The team analyzed indexation issues, link-building opportunities, and content optimization, while at the same time having a lot of fun and not getting injured in the process.
Of course, innovative learning and unparalleled insights aren’t limited to a conference room. That’s why the Summit also featured an evening event and party at the Museum of Contemporary Art. The art of Jeff Koons was on display and partygoers had access to the whole museum and outside porch area to network and connect with colleagues. The art also got interactive with the help of artist Nigel Poor, who took fingerprints of willing attendees and later created an art piece from them.
Performics’ 2008 Client Summit was a great success. We hope to see even more clients at the ’09 Summit!