Consumers’ Summer Travel & Home Improvement Plans Feeling the Heat of the Down Economy

Posted by Andrew Caravella, Corporate Communications


Performics released the second month’s findings from our “2009 Online Buyer Economic Trend Study.”


Family vacations and home improvements – two popular summer pastimes – are feeling the heat as a result of the economic downturn. According to the survey results, nearly 50 percent of respondents say they plan on spending less money than they normally do on home improvements this spring or summer. Similarly, nearly one out of five respondents cancelled summer vacation plans due to the economy.


While some consumers may cut back on spending, many plan to maintain their past spending levels. For example, 43 percent of consumers plan to spend the same as they normally do on home improvements. The May study also asked about the recent Mother’s Day holiday; although 40 percent of respondents spent less money on mom in 2009 than they normally do, more than half said they spent the same this year as last year.


Read the full Performics press release.


For a review of the complete study and strategic recommendations, contact your Performics Account Team or Sales Representative.


You may also watch our May Webinar, which provided an overview of Performics’ April 2009 Online Buyer Economic Trend Study results. View the Performics webinar.

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