Custom Landing Pages Enhance Marketing Effectiveness

Posted by Julia Cardis, Senior Manager, Landing Page Optimization

Effective landing pages serve as an extension of your ad, in which they engage and invite consumers to further interact with your site.  Performics highly recommends the use of custom landing pages rather than a generic home/category page or deep-linked category/product pages; custom landing pages are tailored to your target audience.

Download our full Custom Landing Pages White Paper to read about benefits and strategies for developing custom landing pages.

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