This week, our Performics UK team within the Meta Horizon cohort gathered at Meta’s Brock Street office for an enlightening session on brand innovation. The session kicked off with compelling insight from Rob Smallwood on the changing rules of branding, and particularly the power of social video, the cyclical nature of change and the opportunities it presents.
Ish Pillay delved into proven best practices for building brand equity and driving offline sales and encouraged us to embrace a comprehensive view of campaign measurement, balancing short-term results with a long-term strategic vision.
Beth Saunders rounded it all up with innovative case studies, offering practical insights into tracking brand performance and adapting strategies based on data-driven results. The session concluded with collaborative group activities where we tackled measurement challenges, fostering an environment of shared learning and innovation.
