Author: wpadmin
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Introducing Connected Feed: Performics Reinvents Product Feed Management for E-Commerce Performance
Performics, a leading digital performance marketing agency within Publicis Media, unveils Connected Feed, an innovative solution designed to enhance catalog management and optimize e-commerce campaigns across media activation platforms (SEA, Social Ads, Retargeting, Comparators, etc.). While 70% of product catalogs are not optimized for media, Connected Feed redefines feed management standards through proprietary AI-powered technologies.…
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Sweet Insights: The Future of AI at IAS Beyond
In the beautiful backdrop of the Barbican Conservatory, ias. warmly welcomed guests with an assortment of ‘Candy Kittens’, setting a memorable tone for the day. Kicking off with a number of bold predictions like by 2026, 90% of content will be AI generated, the leaders at IAS set the stage for a lively discussion about…
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Google Marketing Live 2025: Performics was there!
Two exciting days punctuated by the latest Google innovations, strategic insights around AI, Performance Max and the future of Search, and above all, the opportunity to exchange with market experts. We had the chance to share this moment with our customersRassem BELHOUADJEB and Heloise Beldico-Pachot of La Poste Groupe! On the advertising side, Google is…
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Finding sweet success beyond cookies: the future of ad measurement
Featuring Performics’ Sam Holt! Campaign UK, May 21, 2025.
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Social’s dilemma is the open web’s opportunity
By Rob Georgeson via The Current In recent testimony during Meta’s Federal Trade Commission’s antitrust trial, Mark Zuckerberg acknowledged that social platforms are shifting from friend-based networks to algorithmic discovery engines. In other words, social is becoming less social — and that has major implications for advertisers. As these platforms prioritize engagement-driven feeds over community…
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We’re thrilled to share that Performics Iberia has been recognized as a Google Premier Partner 2025. Here’s to achieving even greater milestones together!
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A proud moment for Publicis Groupe’s Warehouse and Performics! We’re thrilled to share that we have been awarded Bronze at the Performance Marketing Awards for Best Use of Data and Insights, in partnership with Samsung Electronics. A heartfelt thanks to everyone involved, to our team at Publicis Commerce and to Samsung for the trust and…
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From Robyn to PRBA: Building on Open-Source Inspiration to Revolutionise Privacy-First Marketing Attribution
1. Introduction 1.1 Challenges in Measurement As digital marketing continues to evolve, traditional attribution methods, such as those reliant on cookies and tags, are rapidly losing effectiveness. Privacy regulations, browser restrictions, and platform fragmentation have introduced significant barriers, complicating the once straightforward task of tracking user behaviour across channels. While innovations such as Meta’s Conversion…
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Performics Expands to Romania with Innovative Digital Marketing Solutions
Performics joins the Romanian market with innovative digital marketing solutions, powered by Publicis Groupe. This milestone marks an important step in scaling our capabilities and strengthening our position as one of the top performance media agencies in the country. This consolidated approach supports us in delivering exceptional outcomes for our partners: 📊 Tailored strategies, adapted…
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SMA and Lead Performance
A look back at our SEA, SMA and Lead Performance plenary session on Wednesday 30 April! 📅 The theme was change: how to adapt our offer and approach in a diverse Search ecosystem? 🌐 An enriching moment thanks to dynamic exchanges and an engaged audience, with the exceptional participation of TikTok 🎤 .