Tag: france
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After some great years on the Bastille campus, we settled at 145/153 rue de Courcelles, in the heart of the 17th arrondissement of Paris. 🏙️✨ A new chapter begins in this vibrant neighborhood, and we look forward to welcoming our customers and partners! Goodbye Chemin Vert, hello Pereire!
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Introducing Connected Feed: Performics Reinvents Product Feed Management for E-Commerce Performance
Performics, a leading digital performance marketing agency within Publicis Media, unveils Connected Feed, an innovative solution designed to enhance catalog management and optimize e-commerce campaigns across media activation platforms (SEA, Social Ads, Retargeting, Comparators, etc.). While 70% of product catalogs are not optimized for media, Connected Feed redefines feed management standards through proprietary AI-powered technologies.…
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Google Marketing Live 2025: Performics was there!
Two exciting days punctuated by the latest Google innovations, strategic insights around AI, Performance Max and the future of Search, and above all, the opportunity to exchange with market experts. We had the chance to share this moment with our customersRassem BELHOUADJEB and Heloise Beldico-Pachot of La Poste Groupe! On the advertising side, Google is…
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SMA and Lead Performance
A look back at our SEA, SMA and Lead Performance plenary session on Wednesday 30 April! 📅 The theme was change: how to adapt our offer and approach in a diverse Search ecosystem? 🌐 An enriching moment thanks to dynamic exchanges and an engaged audience, with the exceptional participation of TikTok 🎤 .
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We did it! Congratulations to Performics France for landing gold in Content and Verticals at the 4th edition of the Cas d’OR Performance Marketing. This award is proof that there is strength in unity. Our teams from Performics and Starcom worked hand-in-hand Publicis Media Content France, NewCom Régie and Citroën for this well-deserved award.
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Congratulation to our talents at Performics France! We’ve just won Best Search Marketing Campaign at the first-ever AI & Data Creativity Grand Prix, organized by CB News. The award goes to our team’s cross-pollination of intelligence, creativity and AI-powered performance for Balmain’s international SEO campaign.
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Pushing Digital Boundaries: A Day of Insights with Google and La Poste
At Performics, we are convinced that innovation and digital performance require knowledge sharing and experimentation. It is in this spirit that our teams went to the Google offices, alongside the La Poste Groupe teams, for a day of enriching exchanges. On the program:✔️ E-pub trends & insights: understanding the results of the SRI 2025 study…
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SEO Performics Plenary: Heading for the Future of Search!
Last Monday, our SEO team gathered for a strategy session, combining expertise, innovation and sharing. On the program: 🔍 VORTEX’s new use cases: how to push the boundaries of SEO with our data lake📊 SEO Roadmap 2025: our AI-powered tools and innovations to stay on the cutting edge🤖 Multimodal Search & AI: evolution of search…
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Three times in four years: congrats to our talents at Performics France, who just won Search Agency of the Year at the Cas d’Or du Search 2024, organized by Digital Influence Consulting. Plus another 13 awards, including the top spots in Innovation, Search and AI and Analytics and Data Visualization. And as always, we could…