{"id":331,"date":"2025-05-06T14:20:35","date_gmt":"2025-05-06T14:20:35","guid":{"rendered":"https:\/\/uat.performics.com\/?p=331"},"modified":"2025-05-06T14:20:35","modified_gmt":"2025-05-06T14:20:35","slug":"meta-horizon-empowering-brand-innovators","status":"publish","type":"post","link":"https:\/\/www.performics.com\/de\/blog\/2025\/05\/06\/meta-horizon-empowering-brand-innovators\/","title":{"rendered":"Meta Horizon: Empowering Brand Innovators"},"content":{"rendered":"\n<p>This week, our Performics UK team within the Meta Horizon cohort gathered at Meta\u2019s Brock Street office for an enlightening session on brand innovation. The session kicked off with compelling insight from Rob Smallwood on the changing rules of branding, and particularly the power of social video, the cyclical nature of change and the opportunities it presents.<\/p>\n\n\n\n<p><br>Ish Pillay delved into proven best practices for building brand equity and driving offline sales and encouraged us to embrace a comprehensive view of campaign measurement, balancing short-term results with a long-term strategic vision.<br><\/p>\n\n\n\n<p>Beth Saunders rounded it all up with innovative case studies, offering\u00a0practical insights into tracking brand performance and adapting\u00a0strategies based on data-driven results. The session concluded with\u00a0collaborative group activities where we tackled measurement\u00a0challenges, fostering an environment of shared learning and\u00a0innovation.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-duotone-duotone-2\"><img decoding=\"async\" data-id=\"334\" src=\"\/wp-content\/uploads\/sites\/23\/2025\/07\/meta_horizon1-1024x1024.jpg\" alt=\"\" class=\"wp-image-334\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-duotone-2\"><img decoding=\"async\" data-id=\"335\" src=\"\/wp-content\/uploads\/sites\/23\/2025\/07\/meta_horizon2-1024x1024.jpg\" alt=\"\" class=\"wp-image-335\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-duotone-2\"><img decoding=\"async\" data-id=\"336\" src=\"\/wp-content\/uploads\/sites\/23\/2025\/07\/meta_horizon3-1024x1024.jpg\" alt=\"\" class=\"wp-image-336\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-duotone-2\"><img decoding=\"async\" data-id=\"337\" src=\"\/wp-content\/uploads\/sites\/23\/2025\/07\/meta_horizon4-1024x1024.jpg\" alt=\"\" class=\"wp-image-337\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This week, our Performics UK team within the Meta Horizon cohort gathered at Meta\u2019s Brock Street office for an enlightening session on brand innovation. The session kicked off with compelling insight from Rob Smallwood on the changing rules of branding, and particularly the power of social video, the cyclical nature of change and the opportunities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[18],"tags":[10],"class_list":["post-331","post","type-post","status-publish","format-standard","hentry","category-events","tag-uk"],"_links":{"self":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts\/331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":0,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}