{"id":355,"date":"2025-05-22T14:31:28","date_gmt":"2025-05-22T14:31:28","guid":{"rendered":"https:\/\/uat.performics.com\/?p=355"},"modified":"2025-07-21T11:21:32","modified_gmt":"2025-07-21T11:21:32","slug":"google-marketing-live-2025-performics-was-there","status":"publish","type":"post","link":"https:\/\/www.performics.com\/de\/blog\/2025\/05\/22\/google-marketing-live-2025-performics-was-there\/","title":{"rendered":"Google Marketing Live 2025: Performics was there!"},"content":{"rendered":"\n<p>Two exciting days punctuated by the latest Google innovations, strategic insights around AI, Performance Max and the future of Search, and above all, the opportunity to exchange with market experts.<\/p>\n\n\n\n<p>We had the chance to share this moment with our customers<br>Rassem BELHOUADJEB and Heloise Beldico-Pachot of La Poste Groupe!<\/p>\n\n\n\n<p>On the advertising side, Google is more than ever betting on generative AI to transform the advertising experience at all levels:<\/p>\n\n\n\n<p>\u27a1\ufe0f Power Pairing becomes Power Pack: a trio of Performance Max, AI Max and Demand Gen, all boosted by AI.<br>\u27a1\ufe0f On Performance Max: arrival of the channel report and the Try it on feature, to virtually try on products.<br>\u27a1\ufe0f On Search: Launch of AI Max, with text ads automatically generated from sites and campaigns, and Search Bidding Exploration to expand query coverage.<br>\u27a1\ufe0f On YouTube: Evolution of Demand Gen with a new customer acquisition option, and a creator hub to facilitate influencer campaigns.<br>\u27a1\ufe0f And to maximize performance: API connection with Data Manager to integrate 1st party data, incrementality tests available from $5,000<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7331354913051951104\">Link to post<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-duotone-duotone-2\"><img decoding=\"async\" data-id=\"356\" src=\"\/wp-content\/uploads\/sites\/23\/2025\/07\/google_marketing1-1024x768.jpg\" alt=\"\" class=\"wp-image-356\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-duotone-2\"><img decoding=\"async\" data-id=\"357\" src=\"\/wp-content\/uploads\/sites\/23\/2025\/07\/google_marketing2-1024x768.jpg\" alt=\"\" class=\"wp-image-357\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Two exciting days punctuated by the latest Google innovations, strategic insights around AI, Performance Max and the future of Search, and above all, the opportunity to exchange with market experts. We had the chance to share this moment with our customersRassem BELHOUADJEB and Heloise Beldico-Pachot of La Poste Groupe! On the advertising side, Google is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[18],"tags":[13],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-france"],"_links":{"self":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":2,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":603,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/posts\/355\/revisions\/603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/media\/602"}],"wp:attachment":[{"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performics.com\/de\/wp-json\/wp\/v2\/tags?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}