Digital Satisfaction Index Spotlight: Electric Vehicle Purchasing

In the study, Digital Satisfaction Index Spotlight: Electric Vehicle Purchasing, the Intent Lab, a research collaboration between Performics and Northwestern University Medill School, explored US consumers’ willingness to purchase electric vehicles vs. gas-powered vehicles and the many factors they would take into consideration when making their decision.

Follow along to uncover insights such as the proportion of consumers willing to purchase an EV as their next vehicle, the demographics most likely to consider purchasing an EV, the most common concerns of consumers when considering alternative-fueled vehicles, and many more valuable pieces of information to fuel your 2023 marketing plans.

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