Early Reviews of Microsoft’s Bing

Posted by Leo Dalakos, Account Director


Bing is now live in preview mode and many search engine industry watchers are weighing in on the functionality of the new engine.  Microsoft is hoping that through a massive ad campaign and exclusive deals with Lenovo and Dell, they'll be able to increase their share of traffic. However, they had similar deals in place for Live.com, which did not have an impact on their share.  In addition, the new features (mainly the left navigation bar options) are not new for the other engines.  Both Google and Yahoo! have been testing similar, as well as more advanced features, for a while now. Google and Yahoo! will be adding these features slowly based on how well the test users like them.  Some of the logic advertized with Bing is also reminiscent of another newly launched search engine, Wolfram Alpha.

Other features of Bing include a 411 service to compete with Google.  MSN Cashback has also been re-launched.  Perhaps it would make sense for Bing to focus more on being an expert purchasing engine offering heavy discounts on select merchants.  Overall, I’m not expecting a big spike in traffic on Bing, but Performics will be taking advantage of any Beta opportunities that Microsoft makes available on the engine.

Other Early Reviews

·         Gizmodo: “In the automatically generated top links for Gizmodo are months-old links to single posts about the second Bill Gates/Seinfeld ad and leaked box shots of the Zune 16GB and 160GB models. Really?”

·         Ars Technica: “The results for some queries blow my mind: how is it possible that the results can be so preposterously useless? Other times, though, a comparison with the old Live Search shows that Bing obviously has had its algorithm tweaked for the better.”

·         Mashable: “There's at least three very different versions of Bing right now, and depending on where you are, your Bing experience will be very different. It's a very weird decision from Microsoft, bound to cause a lot of confusion, but hey: it's the Microsoft way.”

·         Technologizer: “Bing attempts to differentiate itself from what Steve Ballmer would call ‘the market leader’ in search by focusing on helping users with four common action-oriented search tasks: making a purchase, planning a trip, researching a health condition and finding a local business.”

·         ReadWriteWeb: “The main difference between the two search engines is that Bing offers more options on the left, including special sections for symptoms, medication, children, etc. It also offers 'related searches,' which with health-related searches is typically helpful … With Google you can get more options too, but you have to click ‘Show Options…’ – which we're not sure how many users do.”

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