Reaching Intended ROI and Revenue Targets for oo.com.au
“We wanted to partner with an agency that worked to really understand the dynamics of our business…”
-Sales & Marketing Director
oo.com.au, an online shopping site with a wide range of products, was not reaching its intended targets for revenue and ROI. Revenue needed to be addressed quickly through a more sophisticated search campaign aimed at urgently generating revenue-converting customers.
oo.com.au sought to reach both existing customers and new customers who were previously inclined to conduct research online and purchase offline.
Performics implemented a phased optimization approach with an overarching strategy to entice customers to convert online as opposed to researching online and purchasing offline. The strategy focused on data analysis, building a solid and extensive campaign, automating processes and conversion rate optimization.
Performics achieved oo.com.au’s desired ROI targets within first month of launching the campaign. The ROI increased 52% over 3 months, revenue increased 43% and CPA decreased 25% within 12 months.
ROI increased 52% in first 3 months
Revenue increased 25% YoY
CPA: 25% YoY