Global Performance Marketing Agency, Performics, Launches in South Africa

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Global Performance Marketing Agency, Performics, Launches in South Africa

Performics launched in South Africa on 1 January 2016, giving local market clients access to an improved digital service offering and world class performance marketing expertise. Performics offers display, search, social and programmatic buying campaigns to clients. Performics is based in Johannesburg and is led by experienced digital head, Sebastien Desemberg. All digital campaigns for ZenithOptimedia clients in South Africa will from now on be managed by Performics.

Sebastien has 18 years’ experience in the digital and technology sector. After founding and running a digital company for 10 years, he then headed the digital division of Newcast for ZenithOptimedia in South Africa. He and his team of specialists have a wide range of capabilities including strategy and planning; social, paid and display media campaign management; research, data and insights; and web development, UX, graphic design and animation. The team has an impressive list of clients including Nestle, Coca-Cola, Reckitt Benckiser, Sanofi, Futurelife, Acer, Parmalat and Fisherman’s Deli.

“Not only will we be able to provide specialist digital media services, but we also have specialist web development capabilities to respond quickly to clients’ changing creative needs,” says Desemberg.

Performics will be bringing its superior performance marketing services and emerging technologies to the South African market.

Through the global Performics network, South African clients will benefit from the following advantages:

  • Size – Performics has a global presence.
  • Strategy – Performance marketing is seen by Performics as an integral part of the media planning and buying process.
  • Specialists & tools – Performics has an experienced team of specialists and works with best-in-class tools at a global level.

About Performics 

As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit


For further information, please contact:

Sebastien Desemberg
Head of Operations
South Africa
Tel: +27 82 567 1090

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