Posted by Eric Papczun, VP of Client Services
Imagine if you could click on a video and instantly watch it play without clicking through the annoying pop-ups that require you to download the latest plug-in, such as Adobe Flash. Even better, what if you could watch this instantaneous video in the palm of your hand without any unforeseen complications? This sounds like a dream come true not only for the user but also for savvy advertisers who are continually trying to entice their target audience.
Fortunately, it’s not a dream: it’s HTML 5. HTML 5 is the proposed next iteration of the prevailing language of web sites. Modern browsers such as Google Chrome and Apple’s Safari—as well as most mobile browsers using webKit—currently understand this language. One of the key purposes of HTML 5 is to promote universality across online web applications, rendering plug-ins like Adobe Flash irrelevant.
Read the full article at Search Engine Land.