Gurpreet, also known to his colleagues as Guru, has over 10 years of diverse experience in the digital ecosystem. He started off with search marketing and then moved on to overall performance marketing within 3 years of his career. He was instrumental in defining the success of the Delhi office by winning one of the biggest performance client, Airtel. Guru’s interest in developing performance marketing strategies with the help of data signals had helped Performics to set up a media tech stream in 2014. This media stream is now coveted to be one of the fastest growing revenue streams in Performics India. In his most recent leadership role, he is leading the performance practice for Performics nationally. This role includes managing client relationships, defining their annual growth strategies, creating specific roles and opportunities within the team which helps the client to achieve their goals efficiently. He strongly believes that great achievements are the result of teamwork and he lives by this daily. He is super connected with his teams which keeps him motivated as well. Guru has his core team by his side for the last 5 years and he cherishes every moment working with them.
Bachelor’s Degree: Khalsa College (Computer Science), Amritsar
Masters: ITM Business School
When Guru isn’t working, he likes to actively trade on the stock market (so any good tips on the stock trading would help you get closer to him). Watching thriller movies or enjoying a TV series with his family is something he truly really enjoys.