Lalit became a part of Performics about 9 years ago, bringing a rich domain expertise in owned and earned media to the company. Now, with over 16+ years of digital domain experience, the overall journey for Lalit has been an incredible one. Starting from helping Performics grow into the largest performance marketing agency and positioning the company as a strong industry leader. He has not only worked with clients across very competitive verticals but also with some of the largest BFSI, E-Commerce and telecom brands in India. His expertise & ambition to drive performance for clients across the globe, especially targeting Europe & South East Asia.
He has created his own niche in the digital domain of search engine optimization (SEO), online marketing, project management and web analytics. Lalit Kataria is known to be one of the most dynamic digital marketers always sporting a smiling face at work. He is a technologist turned growth managing partner, who brings energy in every mission he leads whether it is scaling up businesses or creating product innovation. Lalit believes that under his leadership and guidance he currently has one of the most sought-after search engine optimization (SEO) and web analytics team in the industry.
As a managing partner at Performics, Lalit has worn multiple hats during his tenure since 2011, from client acquisition and servicing to creating innovative business strategies. He has been closely involved in working with some of Performics’s largest clients, including domestic behemoths like Airtel and Nestle, as well as large international hospitality firms like Marriott Hotels. Lalit has played an instrumental role in the growth of the SEO team at Performics, being a mentor and strong leader. He believes that watching his team grow from just one team member to now a fifty plus team strength makes his mentoring a truly rewarding process.
Bachelor’s Degree: In Computer Engineering (Delhi University)
MBA: Indian Institute of Management (Calcutta / EPMBD)
He is a daunting father, learning new languages and practicing everyday with his beloved daughter Advika. He loves to spend most of his time with his family. An avid music buff, always experimenting with speakers (he has got 100s of them)
As an Ecologist he loves the foliage and everything organic. He is passionately known for putting science into leadership. An avid supporter of marathons and a full-time trekker, Lalit firmly believes that being physically fit can reduce the long-time stress of work. (Not spending my time in the gym, pumping iron rods)
Also, a regular volunteer with many organizations. If not for Performics, Lalit would be an entrepreneur owing a café over the mountains, giving expert tips and advice to all the beginner trekkers and sometime even joining them for a thrilling trek experience.