Posted by Cristina Lucero, Research Associate
Despite varying consumer confidence mainly attributed to falling stock prices and relentless unemployment, many online retailers are still gearing up for positive sales this holiday season:
- Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion (National Retail Federation)
- Internet sales will grow by 12% (matching last year) (eMarketer)
Although the NRF is forecasting 2.8% growth this holiday, other data shows that the struggling economy may impact holiday sales. For instance, PriceGrabber.com found that 45% of online shoppers plan to spend less this holiday.