Influencers on Consumer Web Behavior: Factor #3, The Rise in Smart Phone Usage

Posted by Dan Malachowski, Product Marketing Manager

The Consumer
According to Gartner, iPhone sales are expected to jump 28% in 2009.  iPhone controls 20% of the smart phone market (Gartner, March 2009).  Consumers are increasingly using their phones to shop online.  comScore notes that 23.7% of iPhone users accessed online retail sites in March 2009.  iPhone users are also visiting auction sites (23.6%) and making electronic payments (20.3%):

Mobile post 

The Advertiser
According to Forrester, US mobile marketing spend in 2009 will be $391 million.  Forrester projects 27% annual growth in U.S. mobile marketing to $1.3 billion in 2014.  Projections on mobile marketing growth vary widely.  For instance, eMarketer is more bullish, predicting that mobile ad spend will hit $3.3 billion by 2013.

This is Part 3 of a 3 part series on factors that are influencing consumer usage of the Web.

Part 1: The Economy
Part 2: The Continued Growth of Social

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