Posted by Dan Malachowski, Product Marketing Manager
According to Gartner, iPhone sales are expected to jump 28% in 2009. iPhone controls 20% of the smart phone market (Gartner, March 2009). Consumers are increasingly using their phones to shop online. comScore notes that 23.7% of iPhone users accessed online retail sites in March 2009. iPhone users are also visiting auction sites (23.6%) and making electronic payments (20.3%):
According to Forrester, US mobile marketing spend in 2009 will be $391 million. Forrester projects 27% annual growth in U.S. mobile marketing to $1.3 billion in 2014. Projections on mobile marketing growth vary widely. For instance, eMarketer is more bullish, predicting that mobile ad spend will hit $3.3 billion by 2013.
This is Part 3 of a 3 part series on factors that are influencing consumer usage of the Web.