Posted by Michael Kahn, VP Account Management and Marketing
It’s an interesting coincidence that each year as the temperature rises outside we start to sweat inside as we think about the upcoming holiday season and the online sales numbers we will need to make. If you haven’t already, you should begin aggressive planning for the holidays so your plan is in place by the end of August.
For our paid search programs and with our clients we will be pinning down all the essential elements for their holiday plans including:
- Goals and objectives
- Products and landing pages
- Search promotional details
- Cross-Marketing/Media Plans
All research indicates that consumers start doing their holiday shopping research earlier and earlier (September is no longer an exception). Given a tough economy, this year may be unique as consumers do their research earlier but actually buy later waiting to find the very best deal they can. Make sure you are ready to launch your paid search efforts to be present for the upper funnel activity in the fall (when brand presence will be key) and the lower funnel sales rush as the holidays near.
Pin down your holiday plans now so you are not sweating them later.