Peformics today released its fifth month of consumer behavior findings from its "2009 Online Buyer Economic Trend Study."
As the year continues, there is a steady month on month decline of those who expect their household economic situation to improve this year – down to just 14 percent in August from 30 percent in April.
Consumers also continue to make cut-backs. Key money-saving tactics from the August study include:
- 64 percent of respondents say they stick to a budget to control impulse spending
- 50 percent of respondents use shopping comparison websites or search online for best prices
- 52 percent of respondents say they only purchase sale items as a means to save money
In regards to economic information and news items:
- 65 percent of respondents gather their economic news from online sources
- 1 in 5 respondents searched online for information about the recent "Cash for Clunkers" program
- 15 percent of respondents searched online for news on the rise of existing home sales in the U.S.
For the fifth consecutive month, 8 in 10 respondents somewhat/strongly agree that the recession will have a lasting impact on saving and spending habits.