March 27, 2019
5 Affiliate Marketing Trends to Watch
Affiliate marketing has sat at an elementary level for years, especially in regards to targeting, newly introduced tools and integrations are coming forward and changing the channel for the better.
Also known as partner marketing or referral marketing, affiliate has evolved in recent years, creating a buzz not only within the digital space, but with current ...
March 13, 2019
8 Things We’ll Talk About Long After Shoptalk
Shoptalk is arguably the most exciting and informative retail conference out there. It’s an annual gathering of industry insiders and thought leaders that, in its fourth year, hasn’t lost its youthful energy. Close to 8,500 hundred people gathered in Las Vegas this year to talk shop and ponder the future of retail which—spoiler alert—includes stores.
November 1, 2018
Top Trends From Groceryshop: Grocery and CPG are at a digital crossroads
Post by Laura Heller, External Communications Director
As the grocery business begins to grow e-commerce in earnest, this is a new(ish) path to purchase for a channel with just 2-3% of sales currently coming from online.
The grocery industry is undergoing seismic change. It’s tempting to say it’s on the brink of change given how slow ...
September 10, 2018
“Black Friday in July” Learnings Fuel Success for Black Friday in November
Post by Lauren Racine, Media Director, eCommerce
SETTING THE STAGE
Amazon’s fourth annual Prime Day was the largest shopping event in Amazon history, surpassing Cyber Monday, Black Friday, and the previous Prime Day, according to an Amazon press release. The duration of Prime Day has steadily increased from 24 hours up to 30 hours in 2017 and ...
July 25, 2018
Collateral Insights: Turning Performics Into a Consumer Insights Engine
Post by Esteban Ribero, SVP, Planning & Insights
As search marketers, we have been driving an insights generating machine for quite some time. A machine that produces insights about human behavior, and consumer behavior in particular. We just did not know.
People turn to search engines with clear intentions. They are looking for guidance, they are looking ...
June 8, 2018
Conversion Optimization: Doing It Right
Post by Jon Shuster, Group Account Director
During last month’s Performics Next20 conference, we provided an overview of Conversion Optimization (CO) and how its current 65% adoption rate suggests the discipline is still in its infancy. We also touched on personalization as an evolutionary next step for CO and how a recent study revealed that nearly ...
May 7, 2018
Global Performance Marketing Agency Launches in Hungary
International performance marketing agency Performics starts its Hungarian operations on 9 May as a member of the Publicis Media group. Working alongside established media brands Zenith and Starcom, Performics will offer broader digital media services to international and domestic clients, including unique display, search, performance content and programmatic buying campaigns. Another advantage of Performics, besides ...
January 10, 2018
Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales
Proprietary Performics “Caiman” Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients
Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from ...
December 21, 2017
Performics and Northwestern University’s Intent Lab Releases First Retail Brand-Level Digital Satisfaction Index™ (DSI), Comparing Shopper Satisfaction for Lululemon, H&M and Gap
Lululemon Leads the Way in Online Utility and Social, While Shoppers Perceive Gap as Most Trustworthy
CHICAGO–(BUSINESS WIRE)–Performics, the premier performance marketing revenue growth driver, released the first edition of its Retail Brand-Level Digital Satisfaction Index™ (DSI), which compares digital satisfaction for retail in general, as well as across specific brands: Lululemon, H&M and Gap. The ...
November 15, 2017
11.11: A Story of 1’s and Many, Many 0’s
By Mathias Chaillou, Chief Executive Officer, Performics Greater China & Chief Integration Officer, Publicis Media Greater China
Looking back at the latest edition of 11.11, the overwhelming feeling is that basic laws of economics don’t always prove to be true: diminishing returns and soft growth landing do not seem to apply to this unique shopping and ...