September 10, 2018
“Black Friday in July” Learnings Fuel Success for Black Friday in November
Post by Lauren Racine, Media Director, eCommerce
SETTING THE STAGE
Amazon’s fourth annual Prime Day was the largest shopping event in Amazon history, surpassing Cyber Monday, Black Friday, and the previous Prime Day, according to an Amazon press release. The duration of Prime Day has steadily increased from 24 hours up to 30 hours in 2017 and ...
July 25, 2018
Collateral Insights: Turning Performics Into a Consumer Insights Engine
Post by Esteban Ribero, SVP, Planning & Insights
As search marketers, we have been driving an insights generating machine for quite some time. A machine that produces insights about human behavior, and consumer behavior in particular. We just did not know.
People turn to search engines with clear intentions. They are looking for guidance, they are looking ...
June 8, 2018
Conversion Optimization: Doing It Right
Post by Jon Shuster, Group Account Director
During last month’s Performics Next20 conference, we provided an overview of Conversion Optimization (CO) and how its current 65% adoption rate suggests the discipline is still in its infancy. We also touched on personalization as an evolutionary next step for CO and how a recent study revealed that nearly ...
May 7, 2018
Global Performance Marketing Agency Launches in Hungary
International performance marketing agency Performics starts its Hungarian operations on 9 May as a member of the Publicis Media group. Working alongside established media brands Zenith and Starcom, Performics will offer broader digital media services to international and domestic clients, including unique display, search, performance content and programmatic buying campaigns. Another advantage of Performics, besides ...
January 10, 2018
Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales
Proprietary Performics “Caiman” Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients
Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from ...
December 21, 2017
Performics and Northwestern University’s Intent Lab Releases First Retail Brand-Level Digital Satisfaction Index™ (DSI), Comparing Shopper Satisfaction for Lululemon, H&M and Gap
Lululemon Leads the Way in Online Utility and Social, While Shoppers Perceive Gap as Most Trustworthy
CHICAGO–(BUSINESS WIRE)–Performics, the premier performance marketing revenue growth driver, released the first edition of its Retail Brand-Level Digital Satisfaction Index™ (DSI), which compares digital satisfaction for retail in general, as well as across specific brands: Lululemon, H&M and Gap. The ...
November 15, 2017
11.11: A Story of 1’s and Many, Many 0’s
By Mathias Chaillou, Chief Executive Officer, Performics Greater China & Chief Integration Officer, Publicis Media Greater China
Looking back at the latest edition of 11.11, the overwhelming feeling is that basic laws of economics don’t always prove to be true: diminishing returns and soft growth landing do not seem to apply to this unique shopping and ...
December 19, 2016
2016: A Year in Review
Post by Michael Kahn, Chief Executive Officer of Performics Worldwide & Global Performance Practice Lead of Publicis Media
What an amazing year in the life of Performics and our high performance business.
In 2016, we added over 800 awesome teammates around the world as part of our “Performics Everywhere” expansion for Publicis Media, and we now have ...
December 13, 2016
Q4 Digital Satisfaction Index Summary
In partnership with Northwestern University, Performics launched the second wave of the Digital Satisfaction Index™ on December 12. In this report, consumer satisfaction was measured spanning the U.S., Germany & China and across the Automotive, Telecom, Consumer Electronics & Quick Service Restaurants (QSR) verticals.
December 5, 2016
Thanksgiving, Black Friday & Cyber Monday: Digital Trends Report
This Black Friday, consumers spent a record-breaking $3.34 billion—a 21.6% increase from last year (ABC News). As for Cyber Monday, desktop sales reached $2.67 billion, and over the span of five days—from Thanksgiving to Cyber Monday—online sales reached $8.41 billion (comScore).
Shoppers used voice features to purchase products
Consumers sought convenience over deals
Millennials flock to mobile